During my time at Braze, the Brand and Marketing team’s work impacted the company’s evaluation from $850M to $8.5B which took the company public in 2021 at Nasdaq. 

rebrand

Guiding the creative direction,
I worked closely with Focus Labs to develop the new visual identity.

Undergoing a rename from Appboy to Braze—
the new brand needed to communicate the power of transformative unity, both in visual and verbal identity.

I defined our new brand identity across the company including deliverables for launch,
a new website, launch event, new templates, sales and success materials...