Braze at Cannes

Braze took over the Promenade de la Croisette at the Cannes Lions Festival
with the #ShiftHappens brand campaign.

Over the course of 5 days in Cannes, we distributed 10,000 complimentary Frosé Pops. The 'frozen in time' sleeves served as a dual message: encouraging tech companies to adopt forward-thinking approaches to their campaigns, while simultaneously promoting the urgency of closing the gender pay gap in the present moment.

PRESS: Braze Urges Brands to Keep Shifting at Cannes Lions
PRESS: In Cannes, data’s uneasy merger with creativity was on display