“The Science of Advertising” The YouAppi booth at Mobile World Congress Barcelona 2019 The week-long MWC event is a key marketing experience across mobile tech.
A trade show booth turned science lab. The booth commanded bold design to stand out, drive sales and customer awareness.
The design incorporated bold visual elements and hands-on experiences, including custom swag for booth attendees that were digitally activated for custom lead engagement.
From pre-launch teasers to OOH, to a custom-wrapped bus, our 360-campaign culminated in this unforgettable experience. The bus transported guests to a sponsored dinner atop a restaurant in the Gothic Quarter, making for a truly memorable evening.
